The 6 Ws Of Target Marketing

As with any full color printing ad that you create, theres one thing that you should know when you plan- who is your target market?

Defining your target market means focusing on target clients that have the potential to become definite buyers of your product or service. They are the ones who have a need for your business. They are most likely small groups that have the same needs, wants, problems, issues, interests, and experiences.

When target marketing, not only do you customize your color printing to address the needs of your potential clients; it also allows you to limit your costs so you can work according to the resources available to you.

So who is your target market? In order to get those who would actually buy from you, you need to know the 6 Ws of target marketing:

Who?
Who would benefit most from your product or service? Who has the most potential to buy from you? Are they men or women? Does your product create excitement among the young generation or the much older ones? Is your target market family-men or are they single-working moms?

What?
What do these target clients want to buy? What are their interests? Are they easily keyed up everytime a new model of mobile phone comes out of the market? Are they a techy-kind of clients? What do they mostly purchase each year?

When?
When do they usually buy- when they have the money or when they need it? During sales or even on regular days? When do they shop? Do they enjoy wrestling with so many people during sales? Or they would rather buy after everyone has stopped the buying frenzy? Do they buy on impulse?

Where?
Where do they usually buy- at the local grocer or at the mall? Do they drive to out-of-the-way shops to get specialized items? Do they get excited when they see thrift shops or outlet stores? What about garage sales?

Why?
Why do your target clients want to buy? Because they need it or they buy it on a whim. Do they actually believe that your product or service is effective?

HoW?
How does your target market buy? In bulk? Are they interested more on single purchases? What about buying wholesale?

So who is your target market? They are the ones who satisfy the 6 Ws of your marketing campaign. For your next color printing
ad, understand your target market and create a marketing campaign that answers your target clients needs and wants. Not only would you be able to have an effective ad in your hands, but gain as many clients who you can benefit immensely in the process.

Using The 50-day Moving Average In The Stock Market

As your stock moves up in price, there is a key line you want to watch. This is the 50-day moving average. If your stock stays above it, that is a very good sign. If your stock drops below the line in heavy volume, watch out, there could be trouble ahead.

A 50-day moving average line takes 10 weeks of closing price data, and then plots the average. The line is recalculated everyday. This will show a stock’s price trend. It can be up, down, or sideways.

You normally should only buy stocks that are above their 50-day moving average. This tells you the stock is trending upward in price. You always want to trade with the trend, and not against it. Many of the world’s greatest traders, past and present, only trade or traded in the direction of the trend.

When a successful stock corrects in price, which is normal, it may drop down to its 50-day moving average. Winning stocks normally will find support over and over again at that line. Big trading institutions such as mutual funds, pension funds, and hedge funds watch top stocks very closely. When these big volume trading entities spot a great stock moving down to its 50-day line, they see it as an opportunity, to add to, or start a position at a reasonable price.

What does it mean if your stock price slices downward through it’s 50-day line? If it happens on heavy volume, it is a strong signal to sell the stock. This means big institutions are selling their shares, and that can cause a dramatic drop in price, even if fundamentals still look solid. Now, if your stock drops slightly below the 50-day line on light volume, watch how the stock acts in the following days, and take appropriate action if necessary. Be objective in your stock market decisions.

Star Wars An Epic In Space Opera Franchise

Star wars can be said as an epic in space opera franchise conceived initially by George Lucas. Star wars was released on May 25, 1977 under 20th Century Fox banner and soon became popular worldwide. Star wars films has generated a total of $4.3 billion box office revenue, making it the third-highest grossing film series. The franchise has also spawned other media starting from television series, books, comic books and video games resulting in the development of the series fictional universe.

The events developed in the star wars media take place in a fictional universe. The expanded universe and the alien creatures are depicted. Space travel is a very common thing that can be seen in the entire series. One of the most prominent element of the star wars is the Force, a form of energy that is omnipresent and can be harnessed by those who have ability to do so. The force allows the user to perform certain things that are supernatural and also amplify certain physical traits such as speed and reflexes. It is also looked as the dark side, when pursued, imbues the user with hatred and aggression leading to violence.

The series features many elements like Jedi knights, princesses and witches which are usually related to archetypes of the fantasy genre. The series feature sleek and futuristic settings, portrayed as dirty and grimy. In the early stages the concept of star wars was rejected but later the 13-page treatment written by Lucas lead to the remake of Akira Kurosawas The Hidden Fortress. Later on certain elements were added to the treatment such as the Sith, the Death Star, and a young boy as the protagonist named Annikin Starkiller, who later on became Lukes father, a wise Jedi knight. Here the force was introduced as a supernatural power.

The film became more satisfying as a self-contained film, ending with the destruction of the Empire by way of destroying the Death Star. With the success of the Star Wars, the film was elaborated as a series creating an independent film making centre. The term expanded universe is widely used and explained well in Star Wars. George Lucas retains artistic control over the Star Wars universe. The elements of the Expanded Universe has been well adopted in the film. To date, six films and three animation series have been produced for the television, with a live action series and a 3D-CGI animated series as well as Full length theatrical movie. In addition to the trilogies, several authorized films have also been produced. The Star Wars saga has also inspired many fans to create their own apocrypha set in the Star Wars galaxy.

Advantages Of Direct Marketing

B2B direct marketing has been proven effective through all ages. Much more, today’s modern time calls for a regular direct marketing imposture for you to be able to keep in touch with the businesses’ fast paces.

Direct mail can be used for other reasons besides making a direct sale.

Flexible Targeting

B2B direct marketing enables you to talk directly identify, isolate and represent with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing online is also far cheaper than mass market communication.

Multiple Uses

B2B direct marketing doesn’t just have to be used to sell – it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.

Cost-Effectiveness

The cost per acquisition of direct mail can be significantly less than other marketing methods. Plus once you’ve acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through marketing methods.

Ease of Management

It provides greater control and accountability than other marketing methods. It is easy to measure results because you know exactly how many people you’ve contacted in the first place. Once you’ve run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaign.

Rapid Delivery

Direct marketing is both swift and flexible in achieving results. This is especially true for telemarketing, one of the direct marketing tools, as the results of a conversation can be logged immediately and scripts adjusted straight away to improve results.

Testing Capability

It allows you to test, test and test again in order to hit upon the most successful combination of direct marketing tools. Any of these variables such as timing, list, message, mailer and offer can be adjusted, tested again, and measured to find the optimum proposition.

Relationship Building

Direct marketing is far more effective at initiating and developing a meaningful dialogue with new customers. From the outset you have a direct relationship with them, which can also be used as part of a push pull strategy to stimulate demand for retailers.

Targeting of Messages

It can enable you to target different messages to different recipients. Using technology such as digital printing, it’s even possible to display different images, designs and offers in a direct mailer according to who it’s being sent to, as well as personalising the mailer to the recipient to increase conversion rates.

Your Stock Market Addiction Is Costing You A Fortune

If you are stock day trading out of addiction, you are unintentionally flushing your money down the toilet. You might not realize it, rationalizing your “investment” options as you watch your wealth dwindle with each trade.

Regardless of your investment style, you must rein in emotion if you expect long-term profitability in investments.

In this article, I’m going to share with you the similarities between typical addictions and stock market addictions. Recognizing these characteristics is your first step to conquering the addiction, and will result in greater profitability, addiction or not.

Active trading has a higher degree of perceived control than passive trading, and this can be dangerous. It’s one of the arguments traders make against using mutual funds. The argument is that by active trading, one can nimbly trade around market circumstances that funds cannot. Forget that the fund manager is more qualified than the trader 99 times out of 100.

This is similar to gambling where a gambler has control over each individual wager, rather than ownership in the casino.

Active trading is exciting. With great risk comes the potential for great reward, and this reward is usually met with the release of the chemical dopamine in the trader’s brain. The presence of this chemical means that trading is more than just a psychological addictionit can actually border on a physical one. These are the same characteristics of a gambler.

Another similar characteristic between trading and gambling is the potential for a quick buck, or easy return of money. Exacerbating this is the fact that it’s possible to receive a disproportionate amount of return through the use of margin and leverage.

Another problem with addictions like trading and gambling is perpetuation, a form of passive enablement. With each passing trade, the addiction is reinforced, regardless of whether the trade was a failure or success. A successful trade brings about the desire for a repeat performance, while a failed trade brings about the need for redemption or to make back that lost amount.

Let’s not lose sight of our goals. Trading is about making money, plain and simple. But to make money, you have to realize the difference between when you are trading and when you are gambling.

If you can successfully master that psychological stumbling block, you will most definitely become a better trader.

NCDEX Agri Commodity Market trading tips and its benefits

Commodities Market is an upcoming and fiercely growing market after the Stock Market. In this, Multi-Commodities like Bullion (Gold, Silver), Cement, Chemicals, Cotton, Dry Fruits, Food Grains, Gur & Sugar, Iron & Steel, Jute & Jute Goods, Kirana, Metals, etc. are traded on a day to day basis. Interests of individual investors are catching on fast in this type of Exchange.
There are 3 National Exchanges for enabling the purchase and sale of commodities, futures and options. These are:
1. Multi-Commodity Exchange of India Ltd. (MCX)
2. National Commodities and Derivatives Exchange Ltd. (NCDEX)
3. National Multi-Commodity Exchange of India Ltd.
National Commodity & Derivatives Exchange Limited (NCDEX) is an online commodity exchange based in India. It was incorporated as a private limited company incorporated on 23 April 2003 under the Companies Act, 1956. It obtained its Certificate for Commencement of Business on 9 May 2003. It has commenced its operations on 15 December 2003. NCDEX is a closely held private company which is promoted by national level institutions and has an independent Board of Directors and professionals not having vested interest in commodity markets.

NCDEX generally traded with the agri commodities. Now a days 57 commodities are listed under this exchange that includes agri based commodities, bullion, energy, ferrous metals, plastic and non ferrous metals. NCDEX commodity is traded on the basis of spot price. NCDEX currently facilitates trading of thirty six agri commodities – Cashew, Castor Seed, Chana, Chilli, Coffee, Cotton, Cotton Seed Oilcake, Crude Palm Oil, Expeller Mustard Oil, Gold, Guar gum, Guar Seeds, Gur, Jeera, Jute sacking bags, Mild Steel Ingot, Mulberry Green Cocoons, Pepper, Rapeseed – Mustard Seed,Raw Jute, RBD Palmolein, Refined Soy Oil, Rice, Rubber, Sesame Seeds, Silk, Silver, Soy Bean, Sugar, Tur, Turmeric, Urad (Black Matpe), Wheat, Yellow Peas, Yellow Red Maize & Yellow Soybean Meal.

How the online agri commodity be beneficial for traders:

These all are some basics about NCDEX exchange and the commodities that it includes. Now it is the topic to think that how the agri commodities that is valuated with the some quantity not with the value of money are good to trade on online basis. These all are vague because each and every aspect of online agri commodities is covered by NCDEX. These basic things for trading with the agri commodities is depend on the spot price and the order that is to be placed. NCDEX is providing such a nice platform for the agri commodities that includes technological efficiency and market friendly features that make the online agri commodity trading rich and provide good experience for the traders.

NCDEX is providing the world class commodity exchange platform where traders in the commodity market can participates for the wide spectrum of commodity derivatives and trade with full satisfaction because all the trading under this exchange is based on the rules that are defined previously. It is a public Ltd. company that provides trader best platform that is driven by best international curriculum.

Prerequisites Of Taking Up A Preschool Franchise

Preschools in India are a massive growth sector, full of opportunity, for you and for the wider community. Eurokids India is the number one franchise opportunity in preschools in India and was ranked number four in the annual India Franchise Ranking 2010, so if you want to start a franchise, you want to start a Eurokids franchise.

Obviously, with such a prestigious reputation, and with the crucial care and developmental role of our countrys next generation as our primary focus, our prerequisites for granting a preschool franchise are extremely high. We cannot let the quality slip, for our good name, but especially for the children. Only the best will do, as you can understand.

The most important prerequisite for getting a franchise for a Eurokids India preschool is you need to have a total commitment to help carry forward our ambition of making learning a fun experience for kids. You have to have a passion for early child education and a love of children. There is no point in getting into this industry if you do not have a pastoral love for children and desire to fulfil their education needs.

To start with, you will need to own or rent a space of at least 1500 square feet in a quiet, tranquil and peaceful location. It must be on the ground floor and have an open area adjacent that can be used as an outdoor play area. It must also have independent access, attached toilet facilities and needs to be well ventilated.

You must have between INR 5 10 Lakh minimum, which should be spent on ambience and equipment cost need to start. This will depend on the location of the preschool and the alterations needed to fit it out.

Once you have been accepted as a franchise holder you will undergo an extensive training program that will teach you how to successfully operate a preschool. You and your staff members will also receive ongoing training for the Eurokids curriculum and delivery method.

If you have all this then dont hesitate to give Eurokids India a call today. Together we can educate the next generation.

Mcdonald’s Franchise Review – The Facts

Owning a McDonald’s franchise can be one of the most rewarding experiences of your life if you know what you’re doing, if you have the resources to qualify and if you do it the right way. However, before you do your share of serving billions and billions of hamburgers worldwide, there’s a few things you need to be aware of in order to make the right decision.

Today, there are roughly over 30,000 restaurants spanning the globe in over 100 countries. McDonald’s franchise has been in existence since 1955 and the franchise owners have played huge roles in the overall success of the company.

When considering to buy a McDonald’s franchise, you have 2 options in which to do so. The first is to purchase an existing restaurant from the company or another franchise owner, which happens to be the most common practice. The second option is to purchase a brand new restaurant that is built from the ground up. In both cases, you must have a minimum of $300,000 down payment that can NOT be borrowed. You have to physically have it in liquid assets.

Other important factors in buying a McDonald’s franchise include having significant business experience, good management skills, the ability to manage finances well, you must be able to execute and deliver on a business plan, you have to maintain exceptional customer service and you have to have a good credit history. If you can’t show you have all of these capabilities, then this franchise may not be a good fit for you.

Most experts will tell you that breaking even in the first 7-10 years is doing a real good job of running your McDonald’s franchise. Part of the ongoing expenses include the traditional expenses like rent, utilities, inventory, wages and of course the 4% royalty fees that are based on gross revenues and not net profits. What’s interesting to know is that the McDonald’s corporation usually owns the land the franchises are on and the franchise owners pay their rent to the corporation. In fact, it can be argued that McDonald’s is actually in the business of real estate since they are one of the largest holders of real estate in the world.

Bottom line is that owing a McDonald’s franchise is not for the timid. You have to have considerable net worth, a good track record and still get approval by the company. Not all franchises are this way and if you don’t qualify for a McDonald’s franchise, then there are plenty of other viable options for you.

Interface Financial Group- A Franchise Opportunity

Interface Financial is not only about a unique invoice discounting system; it is also about a franchise opportunity for you! The opportunity that IFG wants to provide home workers with is unmatchable. Not only will franchisees get superb returns on their capital but they will also be able to expand and grow their franchise at their own convenience with little marketing costs. IFG will continuously provide you with plenty of support and guidance which will provide you with guaranteed success as Interface Financials will let you in onto two decades of business secrets!

The marketplace for invoice discounting is a part of the financial services of factory. This is one of the markets which continue to grow at a healthy rate irrespective of the world wide recession. The lower end of the sales volume scale, which happens to be Interfaces unique market niche, has been growing healthily for quite some time. Furthermore, Interface has been successful in working with smaller newly emerging businesses. Hence there is absolutely no need for you to worry about the market situation of your to-be-born franchise.

On the other hand, are you starting to wonder about how competent you are to become a part of IFG? Maybe you are concerned about your lack of a financial background; worry not! IFG will provide all its franchisees with high quality training by means of self-study, field training, formal training and other web-based training modules. In addition to this there will also be an IFG coaching program which will ensure that you leave the program with the ability only to succeed!

There are plenty of more reasons why you should join hands with Interface. After all, IFG has always made its way into the top of the Entrepreneur Magazines Franchise 500 rating list, Americas Top Global franchise rankings and Home Based franchise ranking. The Franchise Research Institute has also classified Interface as a World Class Franchise.

All this is just an investment away. Start right away and become a part of a key financial service industry. Do not let yourself work for money; within the convenience of your home and with superb returns for a small startup, let money work for you! Join IFG today to become part of a franchise which is one of the best of the best.

How Market Research Can Benefit You In Launching New Products

You may want to consider searching for a market research company that can assist you in launching your new product. Learning about how market research can help you launch your product will help you determine if using market research is right for you. Learning more about market research will also help you know what you should look for in a company that provides such services. Arming yourself with knowledge can help you make an educated and informed decision when it comes to marketing your new product.

One way market research can help you launch your new product is that it can help you define a target audience for your product. If you have a specific product you want to sell, it may be more appealing to some types of consumers than others. Is your product geared toward men or women? Is your product meant for a certain age group? Would your product benefit those in a certain industry? Employing marketing research services can help you clearly define your target audience for the product you want to sell.

Using market research can also help you determine which types of advertising methods would be most advantageous for you. Depending on your target audience, one type of advertising may work better than another. Once you have defined your target audience, you can then identify the means of advertising that would be most successful in letting your target audience know about your product. As you may know, advertising can often be quite costly. However, if it works, advertising can bring you a tremendous return on your investment. As such, you want to be sure that your advertising is most effective, and to do that, you will need to determine the means through which your target audience is most likely to learn about your product.

Sometimes, only one form of advertising will suffice, but chances are, using multiple advertising methods would be best for you. However, in order for advertising to work, you will need to first determine where and how you should advertise. Fortunately, market research companies are equipped with the knowledge and experience needed to gather this type of information. Using market research can be very beneficial in learning how to advertise for your new product.

Market research can also be used to define your product’s strengths and weaknesses. Through market research, you can gain perspective on what consumers think about your product. This way, you can make any necessary changes to your product before launching it. If your product needs improvement, market research will tell you how you can improve it. If your product excels in a certain area, market research will help you define which areas you should focus on in selling this product to consumers.